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Authored By Ben Jackson


Our customers often ask us for advice about successfully toning blonde hair extensions. So today we’re going to work on toning – and tell you all about the little tips and tricks that will help you achieve the perfect tone. Say farewell to yellow undertones and get ready to welcome the perfect ice-cool look.

What is Toning Shampoo?

Toning shampoos, also known as “purple shampoos” are shampoos that contain a pigment to colour your hair or extensions.

Toning shampoos are shampoos that contain a concentrated pigment that is designed to colour your hair or extensions. Toning shampoos are sometimes known as “purple shampoos” thanks to the purple pigment they contain and they’re great for toning down blonde hair extensions that looks a little too bright. Don’t make the mistake of thinking that because toning shampoo isn’t pure dye that they’re gentle on your locks. They’re not! They can be pretty rough on your hair – but with careful use, you can find a way to reduce the damage.

Why do clip in hair extensions sometimes look patchy after they’ve been toned?

Extensions are much more porous than your natural hair, so need special attention. Applying toning shampoo unevenly will mean an uneven, patchy finish.

Whenever you’re treating your Hair Extensions, you need to remember that they’re not made with “live” hair and don’t get natural nourishment from your scalp; they need a lot more love than natural hair. Hair Extensions are more porous than natural hair which means they absorb pigment much more quickly. And it’s this super-absorbency that causes problems such as patchy-looking extensions. If you apply your toning shampoo unevenly, you’re likely to end up with an uneven, patchy finish. That’s why you need to really nail your toning technique.

How to Use Purple Shampoo to Tone Hair Extensions; a Step-By-Step Guide

Step 1: Wet The Hair Thoroughly

It’s so important to make sure your clip in hair extensions are soaked through. If you apply the toning shampoo direct to dry hair, more of the pigment will be absorbed, leaving you with nightmarish uneven and patchy blotches. No-one wants that, so get generous with that lukewarm water!

Step 2: Make A Toning Bath

Never apply your toning shampoo directly to your hair, you’ll just end up with patchy colour. Instead make a water bath for a nice, even tone. It’s easy, just fill your sink or a bowl with lukewarm water and add your toning shampoo, making sure you dissolve it completely. Because the toning shampoo we used in our video was very thick, we used 1 teaspoonful. Adjust the amount you use to the product you are using and the concentration of colour you want on your hair.

Step 3: Tone your Clip In Hair Extensions

It’s very important to test the colour out on a less obvious part of your extensions first. This means you get a glimpse of the final result and can double check the amount of toner you’re using and how long you need to soak it for. Top tip! Begin with less shampoo. It’s easy to add more toner, but removing excess toner is more difficult and can damage your hair.

To test the colour, separate out one strip of hair (making sure it’s soaking wet) and then soak it in the toner water. We soaked ours for 4 to 5 seconds, but you can adjust the time for your desired tone. If you’re happy with the way it looks, repeat for the rest of the hair. If the colour’s too strong, or not strong enough, adjust the strength of the toner water or experiment with a different length of soaking time.

Step 4: Washing Hair Extensions

Rinse your Clip In Extensions with plenty of cool, clean water. Remember that using cool water will close the hair follicles and seal in the colour and moisture for extra-beautiful results.

Step 5: Apply a Nice Rich Conditioner or Mask

Those clip in hair extensions of yours need a lot of love now, so it’s important to use a really nourishing conditioner or hair mask. Apply it to your extensions and leave it for 5 to 7 minutes. This step will make a huge difference to the silkiness and shine of your extensions. If you want a really nourishing treat, then you could cover your Clip hair Extensions with a plastic shower cap or bag to concentrate the conditioner.

Step 6: Dry and Style

Now your Clip In Extensions are free of product, it’s time to gently pat them dry with a towel before leaving it to air dry until it’s at least 50% dry. When it’s mostly dry, you can get busy with your hairdryer- remembering to use your heat protection spray of course!

Now it’s time to style your extensions and get ready to flaunt gorgeous, newly toned locks.

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