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on today's blog:
Embrace The Red: Behind The Scenes Of Cliphair's Redhead Campaign
reading time: 3 minutes.
Another year, another autumn approaches. As the leaves turn brown, more and more women choose to give their mane a warm, coppery kick. Some people are naturally born with red hair, and some others make it their signature look with a dye job - it doesn’t matter if by birth or with a little cosmetic aid, if you’re a redhead this is the place for you. Welcome home!
1. Celebrating Redheads Around The World (back to index)
November the 5th is a day to celebrate the beauty of red hair and everything that surrounds the lifestyle of a redhead. We wanted to create a campaign revolving around self-love, acceptance, confidence and empowerment for redheads all around the world - giving them a voice to answer some questions about what being a redhead means, and giving exposure to the beauty of ginger hair.
2. Making Beauty Inclusive… One Red Shade At A Time (back to index)
Working in the hair and beauty industry, I know how hard it can be to find your perfect match sometimes. Brunettes and blondes have it fairly easy, and there’s a lot of room for improvement when it comes to beauty products designed for redheads. Some brands such as Redhead Revolution and Charlotte Tilbury, have designed their products to make sure no redhead is left behind. We have talked more about makeup for redheads in our dedicated blog.
When it comes to hair, there are a lot of occasions, preferences, and even health conditions that may require you to add volume and length to your tresses. From pregnancy-related hair thinning to a sumptuous hairdo you’d like to recreate for your wedding, or simply to step up your hair game on a daily basis or a frisky night out with your friends, hair extensions are the hair accessory you will need to get your confidence back and look better than ever whilst keeping things natural and authentic.
Celebrities, influencers and the Hollywood folks have all been using Remy hair extensions and wigs to express themselves, create a specific look, stun the public on stage, walk the red carpet and such. Over time, more and more people are becoming aware of how hair extensions play an important role in today’s idea of beauty and fashion, but the industry is still lacking a range worthy of the name targeted to satisfy the demand of ruby-haired customers.
Cliphair is changing things, one red shade at a time. With 9 (soon to become 10) different red shades available, we want to make sure redheads around the world feel seen and appreciated. From natural, subtle shades to dark auburn and punkish, punchy bright copper - we believe in a world where red hair extensions are available to everyone.
3. Redheads United: Our Models (back to index)
The women we worked with are all natural redheads, but one. We believe every redhead - whether they were blessed with natural amber tresses or dyed it to express themselves - deserves visibility and inclusivity. A huge thank you goes to Sydnie, Courtney, Hannah, India, Amy, Charlie - who posed for our campaign shooting, showcasing the beauty of red hair, and answered a few questions about what being a redhead means and how having red hair had an impact on their lives.
4. Why Celebrate Red Hair? (back to index)
Redheads have been around for a very, very long time - and although in most of the cases today they are recognised for the rare beauty they are, things haven’t exactly always been peaches and cream for those who were gifted with copper-like tresses at birth. From annoying nicknames such as “carrot-top” to nasty stereotypes ranging from not having a soul to being associated with witchcraft and demonic practices.
Our Embrace The Red campaign aims to be a source of inspiration for all the redheads around the world - and perhaps even to make an indecisive blonde or brunette jump on the ginger wagon to switch things up.
We’re about to paint the town red. Are you with us?
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